The Myth of the One-Shot Deal: Forget the idea that you only have one chance to win a customer. Studies show potential buyers need to see your brand at least seven times before making a purchase decision. So, what happens when someone visits your roofing website but doesn’t convert? Enter retargeting ads, your secret weapon for bringing them back.
Second Chances Lead to Satisfied Customers: Retargeting ads, also known as remarketing, are like a friendly reminder. They show your ads to people who previously interacted with your website but didn’t convert. Instead of letting them slip away, you nudge them back with compelling messages about your roofing services.
Here’s How It Works:
- Engaging Ad Sequences: Retargeting goes beyond a single ad. You can create a multi-ad campaign that tells your brand story and showcases your expertise.
- Staying Top-of-Mind: Without being annoying, retargeting keeps your company front-and-center until they’re ready to take action. A good rule of thumb is to limit retargeted ad exposure to 20 impressions per month.
Cost-Effective Marketing: Compared to traditional advertising, retargeting is a budget-friendly option. Studies show retargeting ads can have a significantly lower cost-per-click than standard ad campaigns.
Platforms You Already Know: Major advertising platforms like Google and Facebook offer robust retargeting features. Retargeting campaigns can reach those who:
- Visited your website
- Engaged with your brand on social media
- Showed interest in specific roofing services
Crafting Effective Ads: Retargeting works best when the ads are relevant to the prospect’s initial interest. For instance, if someone browsed your different roof options, your retargeting ad could offer a special discount on roof installations.
Boost Your Roofing Business Today:
Understanding retargeting is a great first step, but navigating the world of online advertising can be complex. Partnering with a roofing marketing expert like Roofer Marketers can help you:
- Develop a winning retargeting strategy
- Implement effective PPC campaigns and SEO strategies
- Build a user-friendly roofing website
Schedule a call with Galaxy Roofer Marketing today and watch your roofing business reach new heights!
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